Clarity. Margin. Multiplication.
Helping leaders steward what matters through Plan, Revenue, Finance, and Technology.
We don’t believe in hiding value behind walls.
Read & listen to The PRFT Way eBook — no email required.
Free, practical & built for anyone who wants to lead with clarity.
The PRFT Way eBook
Download the full PRFT Way guide to clarity, margin, and multiplication.
The PRFT Way Audiobook
Listen anywhere. The PRFT Way in audio format, ready when you are.
The PRFT Way Audiobook
Clarity. Margin. Multiplication. Experience the message wherever you are.
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The PRFT Blueprint
A step-by-step framework to align purpose, profit, and lasting wealth.
The PRFT Wealth Plan
The blueprint and template we use for building every PRFT Wealth Plan.
Most leaders want clarity — but don’t know where to begin.
You want to build an organization that lasts.
But operations get noisy. Finances feel foggy. Tech pulls you in every direction.
PRFT changes that. We create simple, business-ready tools to help you lead with clarity, design living margin, and multiply what matters.
The PRFT Way
This is the PRFT Way
Plan creates clarity.
Revenue aligns purpose with profit.
Finance designs Living Margin.
Technology multiplies your impact.
Not another program.
A practiced way of leading — brand-first, numbers-smart, tech-enabled.
Advisory Services
When you’re ready to move from insight to action, PRFT offers project-based solutions to solve your biggest financial pain points.
The PRFT Wealth Plan
An honest assessment of where you are today and where margin is slipping through the cracks.
A complete business + tax strategy for clarity, income, and legacy.
Review your business structure, revenue, and taxes.
Identify opportunities to reduce taxes and increase profit.
Deliver a personalized PRFT Wealth Plan with clear next steps.
Not another checklist — but a framework that reveals gaps, sharpens priorities, and sets the path forward.
PRFT Advisory
We don’t just hand you a plan — we walk with you to put it into practice.
PRFT Advisory helps you design clarity, build rhythms, and implement the framework inside your business or organization.
Targeted sessions to address specific challenges in your business and finances.
Whether you need systems built, proactive tax planning, or financial clarity—PRFT Advisory gives you focused solutions when you need them most.
You were created to multiply what matters.
Don’t settle for noise. Build with clarity.
Live with margin. Multiply your impact.
Ryan Eldridge — Author & Lead Strategist
Ryan guides leaders, entrepreneurs, and organizations in the PRFT Way — helping them create clarity, live with margin, and multiply what matters.
As the author of The PRFT Way and creator of the PRFT Wealth Plan, Ryan also serves as an author and guide at MSSNL — equipping people to live with purpose and intentional stewardship.
He is surrounded by a circle of seasoned experts who contribute insight, provide guidance, and deliver ongoing support — ensuring every leader has access to the highest level of clarity and counsel.