Clarity. Margin. Multiplication.

Helping leaders steward what matters through Plan, Revenue, Finance, and Technology.

We don’t believe in hiding value behind walls.

Read & listen to The PRFT Way eBook — no email required.
Free, practical & built for anyone who wants to lead with clarity.

Interior view of a wooden cabin with large glass sliding doors opening to a wooded outdoor area, featuring a black wood stove with a fire burning, a small wooden table with a magazine, mug, and candle inside.

The PRFT Way eBook

Download the full PRFT Way guide to clarity, margin, and multiplication.

The PRFT Way eBook

Clarity. Margin. Multiplication. Get the full PRFT Way in a clean, printable PDF.

People sitting at a long wooden table in a meeting room taking notes.

The PRFT Way Audiobook

Listen anywhere. The PRFT Way in audio format, ready when you are.

The PRFT Way Audiobook

Clarity. Margin. Multiplication. Experience the message wherever you are.

Download Audiobook
Two young men sitting in a modern coffee shop, smiling and having a conversation. One of them is using a laptop, while the other is gesturing with his hand. In the background, a woman is working at a desk and another woman is preparing food behind the counter.

The PRFT Blueprint

A step-by-step framework to align purpose, profit, and lasting wealth.

The PRFT Wealth Plan

The blueprint and template we use for building every PRFT Wealth Plan.

A young man giving a presentation to a group of young adults in a modern office space with brick walls, large windows, and a mural on the wall. The presentation slide on the screen reads 'Proof ALL HANDS 4/24/2019'.

Most leaders want clarity — but don’t know where to begin.

You want to build an organization that lasts.
But operations get noisy. Finances feel foggy. Tech pulls you in every direction.

PRFT changes that. We create simple, business-ready tools to help you lead with clarity, design living margin, and multiply what matters.

Two men in business attire sitting on a black leather couch, looking at a laptop with a marble pattern cover, smiling and engaging in a discussion in a modern office with large windows and a city view.

The PRFT Way

This is the PRFT Way

  • Plan creates clarity.

  • Revenue aligns purpose with profit.

  • Finance designs Living Margin.

  • Technology multiplies your impact.

Not another program.
A practiced way of leading — brand-first, numbers-smart, tech-enabled.

Advisory Services

When you’re ready to move from insight to action, PRFT offers project-based solutions to solve your biggest financial pain points.

Four young men in a modern office meeting room, one standing and presenting with a whiteboard, three seated with laptops listening.

The PRFT Wealth Plan

An honest assessment of where you are today and where margin is slipping through the cracks.
A complete business + tax strategy for clarity, income, and legacy.

  • Review your business structure, revenue, and taxes.

  • Identify opportunities to reduce taxes and increase profit.

  • Deliver a personalized PRFT Wealth Plan with clear next steps.

Not another checklist — but a framework that reveals gaps, sharpens priorities, and sets the path forward.

Four men having a meeting in a modern office conference room with large windows overlooking a city skyline, with a potted plant in the background.

PRFT Advisory

We don’t just hand you a plan — we walk with you to put it into practice.
PRFT Advisory helps you design clarity, build rhythms, and implement the framework inside your business or organization.

Targeted sessions to address specific challenges in your business and finances.

Whether you need systems built, proactive tax planning, or financial clarity—PRFT Advisory gives you focused solutions when you need them most.

You were created to multiply what matters.

Don’t settle for noise. Build with clarity.
Live with margin. Multiply your impact.

A business meeting in a conference room with seven professionals, some using laptops and tablets, watching a man presenting data on a large screen, with windows behind showing a cloudy outdoor scene.

Ryan Eldridge — Author & Lead Strategist

Ryan guides leaders, entrepreneurs, and organizations in the PRFT Way — helping them create clarity, live with margin, and multiply what matters.

As the author of The PRFT Way and creator of the PRFT Wealth Plan, Ryan also serves as an author and guide at MSSNL — equipping people to live with purpose and intentional stewardship.

He is surrounded by a circle of seasoned experts who contribute insight, provide guidance, and deliver ongoing support — ensuring every leader has access to the highest level of clarity and counsel.